The Importance of Creating a Personal Brand
By Laurie Brown

When David was a small boy, his father asked him, “What do you want to be when you grow up?”

David thought about it for a minute and answered, “I don’t know what I want to be, but I know that I DON’T want to be a salesman.”

“That’s too bad,” his father responded. “Because, whatever you WANT to be, you HAVE to be a salesman.”

It is so true. People are always selling. They sell their products, their services, their ideas and most importantly, they sell themselves. No matter what you do for a living, you are a salesperson.

So what will help someone succeed in this world of “sales?” Let’s take a look at how branding can help you sell yourself more successfully. (To read the full article, check out the September/October 2007 issue of DSD!)

Dance San Diego - The pulse of our city’s dance community.