Creating Financial Opportunities
By Jasmine Rios

Audience turnout for dance performances are always unpredictable -- even with productions you anticipate will be a huge success. When the time comes for the audience to show up and the result is a small turnout, it can be very discouraging. You must then determine, what went wrong?

A similar scenario was the result of an opportunity Dance San Diego magazine (DSD) presented to the San Diego dance community earlier this year. The opportunity was for dance companies to share their top three funding needs for a report DSD was planning to submit to officials at the California Cultural Data Project (CA-CDP). The March/April Fundraising 4the Arts column, "Somewhere to Turn," disclosed that the CA-CDP will consider developing new grants for specific causes, if enough organizations request assistance for a common need. As we all know, the financial woes in our dance community are vast. For this reason, DSD created a direct communication outlet with the CA-CDP to provide local companies with an opportunity to voice their specific financial needs. (To read the complete article, please see the August/September 2008 issue of Dance San Diego.)

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