Creating Financial Opportunities
By Jasmine Rios
Audience turnout for dance performances are always unpredictable -- even
with productions you anticipate will be a huge success. When the time comes
for the audience to show up and the result is a small turnout, it can be
very discouraging. You must then determine, what went wrong?
A similar scenario was the result of an opportunity Dance San Diego magazine
(DSD) presented to the San Diego dance community earlier this year. The
opportunity was for dance companies to share their top three funding needs
for a report DSD was planning to submit to officials at the California
Cultural Data Project (CA-CDP). The March/April Fundraising 4the Arts
column, "Somewhere to Turn," disclosed that the CA-CDP will consider
developing new grants for specific causes, if enough organizations request
assistance for a common need. As we all know, the financial woes in our
dance community are vast. For this reason, DSD created a direct
communication outlet with the CA-CDP to provide local companies with an
opportunity to voice their specific financial needs. (To read the complete
article, please see the August/September 2008 issue of Dance San Diego.)
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