In honor of August Dance Awareness Month, Dance San Diego Magazine & Mina Communications proudly present two special evenings of live dance performances by local artists and companies and classic dance film presentations for all ages. Dance performances will be presented from 6-7pm. Tickets for each film are $12 per person (all ages).

"Sweet Charity"
Thurs. 8/21 at 7pm

SYNOPSIS
A 1968 classic from the New York Stage production and book by Neil Simon. Starring Shirley MacLaine and co-starring Chita Rivera and Ricardo Maltalban. "Sweet Charity" is the story of a New York dance hall hostess, Charity Hope Valentine, who dreams of old-fashioned romance but gives her heart to one undeserving man after another. The film features the famous song/dance numbers Big Spender, There's Gotta Be Something Better Than This, and If My Friends Could See Me Now.

Directed & Choreographed by Bob Fosse
Music by Cy Coleman
Original Screenplay by Federico Fellini, Tullio Pinelli, and Ennio Flaiano
A Universal Pictures film
Rated G for General Audiences
Running time: 2 hrs. 28 min.

"The Red Shoes"
Fri. 8/29 at 7pm

SYNOPSIS
Starring Moira Shearer, Anton Walbrook, and Marius Goring. Also featuring Leonide Massine and Ludmilla Tcherina. This Academy Award nominated 1947 classic is the winner of Best Art Direction (color) and Music Score and is considered one of the best-loved films of all-time. The story is based on the Hans Christian Andersen's fairy tale about a girl whose bewitched shoes nearly dance her to death. The movie centers around the dilemma of a ballerina who's torn between love and her career.

Written, Produced, and Directed by Michael Powell ad Emeric Pressburger
A Paramount Pictures film
Running time: 2 hrs. 16 min.

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ADAM: Creating Dance Awareness
By Jasmine Rios

Over the last few months, Dance San Diego magazine (DSD) and Mina Communications (MC) have been preparing for San Diego's first August Dance Awareness Month (ADAM) initiative. Since the announcement of our intentions, many artists within the dance community have shown a sincere desire to help the cause.

Congress Supports ADAM

These expressions of gratitude and encouragement have helped validate the importance of our efforts to strengthen the San Diego dance community by opening new channels of communication between artists, the media and various business sectors that have influence over the well-being of the arts.

The concept of a dance awareness movement in San Diego was first initiated in 1996, when Eveoke Dance Theatre held their first Celebrate Dance Festival (CDF). Today, the CDF is an annual tradition that has become Southern California's largest dance event of its kind. The CDF has served as a valuable exposure outlet for hundreds of dancers over the years, and we are grateful to the CDF for being the source of our inspiration in establishing the August Dance Awareness Month initiative. This year's CDF from Aug. 22-24 will be the major event highlight of the inaugural 2008 dance awareness campaign.

Public relations efforts for ADAM have been in progress since May. Issues pertaining to the needs for funding, media coverage, patronage, and a proper performance venue suitable for the art of dance have been presented to the media and the corporate and philanthropic community. Communication outlets used include news releases, case studies and newsletters, all of which are available for public viewing on the danceawareness.com and minacommunications.com Web sites. (To read the complete article, please see the August/September 2008 issue of Dance San Diego.)

FACT SHEET

SYNOPSIS
Dance San Diego Magazine and Mina Communications (DSD & M) are presenting San Diego's first citywide August Dance Awareness Month initiative (ADAM) this August 2008. Public Relations efforts to promote the initiative are currently underway and sponsorship opportunities are available.

MISSION
To create more dialogue in the local dance community, educate the public about the various challenges that exist in the dance community, and help stimulate year-round dance performance patronage.

ISSUES
The following issues will be addressed to the media, corporate & philanthropic community, and local & state government via news releases, newsletters, and public forums.

• Specific funding needs in the San Diego dance community
• Patronage challenges
• Concerns about the infrequency of media coverage
• Performance venue limitations
• Other art forms major funders primarily support as patrons, members, and donors
• The large sums of financial contributions made toward other art forms in the city of San Diego

AUGUST EVENTS - See full list of August events >>

• Inauguration Party
• Dance film presentations
• In-studio performances at various dance companies
• Free dance classes at various dance companies/schools
• Celebrity dance artists will be invited to various August events
• Celebrate Dance Festival (CDF) in Balboa Park Fri. 8/22 from 6pm - 10pm, Sat. 8/23 from 10am - 10pm, and Sun. 8/24 from 10am - 10pm

SPONSORSHIP OPPORTUNITIES
The ADAM campaign/initiative is in need of sponsors to help fund the cost of promoting this significant effort and the Celebrate Dance Festival. Sponsorship levels range from $100-$20,000, all of which are 100% Tax Deductible through our Fiscal Receiver "The Celebrate Dance Festival." To review a detailed list of benefits by sponsor level, visit www.minacommunications.com, then select the "Sponsorships" tab to download documents.

BENEFITS
Sponsors will receive excellent branding exposure through the following media outlets: weekly/daily newspapers, online media, magazines, TV and radio, flyers, banners, direct mail, email blasts, video loop advertising at the CDF, web postings with direct links, logo imprints on 2008 ADAM t-shirts and 2009 Dance Awareness calendars, news releases, and newsletters. Advertising Media Plans are available upon request. Benefits will vary by sponsorship level.

GIFTS
For your contribution, the following gifts will be presented. Gifts will vary by sponsorship level.

• Dance Performance Tickets & Certificates for Dance Classes
• 2008 Dance Awareness T-shirts and 2009 Dance Awareness Calendars
• Dance SD Magazine Subscription & Tank Top
• Dance SD Magazine Advertising Discount & Performance Ticket Discounts. Visit www.dance-sandiego.com to learn more about the publication.